Atlantic City Slot Machine Numbers at Record High

In what has been an unprecedented year for Atlantic City, they have seen a major landmark close and slot machines bring in more revenue than expected. The Sands Casino may have closed their doors for good after years upon years of business, but slot machines brought in 73% of what looks to be a $5 billion year.

Slot machine revenues are up 2.6% from last year, and with revenues already at $4.8 billion, it is expected that they will reach and surpass the $5 billion mark by the end of the year.

"The Atlantic City market is very healthy right now, and the operators have been aggressively pumping up their non-gaming (i.e. table games as opposed to the slot machines) products to differentiate themselves from the [slot machine] gaming, especially in Pennsylvania, Delaware and New York," said Joe Weinert, vice president of Spectrum Gaming Group L.L.C., a gambling consultant firm. "They recognize that slot machine gambling is nothing special in this part of the country, so they are seeking to provide experiences that are special, like table games, nightclubs, unique and high-end shopping, signature restaurants, and entertainment."

It has been tough for Atlantic City to hold on to their slot machine revenues with NY and PA bringing in slot machines themselves. Therefore they have to make themselves stand out for more than just slot machines. They offer table games in addition to the slot machines, which is something they do not offer. There is also concern as to the pending smoking ban that could be passed – which would make it illegal to smoke at the slot machines, or anywhere else in the casino for that matter.

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