Bally Has New Headquarters

The slot machine giant Bally Technologies has announced their latest expansion in European Sales and Service Operations. They will be opening a new European Headquarters in Amsterdam, The Netherlands for their slot machine European Headquarters.

The slot machine company also said that they were looking to realign their organization as they have been exponentially growing in the European gaming market. The leader in slot machines, video machines, and casino management systems for a global gaming industry says that to be able to manage the ever expanding reach of the company it was necessary to open a headquarters in the heart of it.

The new location will house the slot machine company’s main European logistics, as well as their sales, financial, warehousing, production and assembly, and customer service operations for that side of the world. They know that by expanding into Amsterdam, the slot machine company will be able to be more “flexible, responsive, and proactive than ever before in serving [their] existing customers in Western Europe.” They also wanted to be sure to be welcoming and prepared for the customers that have yet to sign with them.

They feel that they will be better prepared for expansion and sales by expanding into Amsterdam, and don’t feel that they would have been as prepared had they not made the move. In addition, they are also planning on opening a new sales and service office in Ljubljana, Slovenia for their Eastern European customers. They say that they have a reputation to uphold as the world’s leader in slot machines and they aren’t going to do anything to tarnish that.

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