Atlantic City Has To Step Up Their Game

With Pennsylvania bringing in slot machines, especially in a town so close to Atlantic City, it is no wonder that the town has seen a drop in their finances. The city saw their slot machine revenue drop more than 7% for the month of January, and that is an alarming trend. If Atlantic City wants to keep their figures up, they are going to have to figure out a way to keep their clients from going across the border to PA.

Many think that AC is going to have to start offering more free rooms or show tickets to keep their slot machine players coming. They also say that they are simply going to have to offer more. The trend as of late has been to try and make Atlantic City more appealing. When people can just stay home to play slot machines they need a reason to make the drive to AC to play them.

They know that they have to give them a reason – they have to offer them something that other places don’t. They know that they have the table games that they can offer – but they need even more to keep those slot machine players coming. Some come for the spas, some come for the restaurants, but AC needs more.

Experts say that the city could break even this year, but some think they could lose as much as 5% of their overall revenues, which would be devastating to the state. For not only are they going to lose slot machine revenue due to the other states, but they also lost the Sands Hotel and Casino, which will hurt their bottom line as well. They know that some of that revenue will go to other casinos, but some of it will be lost to other states.

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