Playtech Moving onto Land

Playtech has announced that their subsidiary, Videobet, has entered into contract with Entretenimiento De Mexico, S.A. de C.V. (EMex) to license out their server based gaming products. Playtech is widely known as being one of the top of the line designer, developer, and licensors for the slot machine and gaming industry.

Videobet’s product will now be in all of the current and future gaming products of the Mexican casino operator EMex. The contract is for three years, with an option to renew. The move will put Playtech and their subsidiary not only in Mexico, but it will enable them to have a presence with EMex in Latin America and online. Being able to move into the Latin American market is a first for a Mexican based group of this nature.

EMex is the single largest slot machine operator in the Mexican market at this time. They have more than 4,000 slot machines and over 180,000 registered players. The new product from Videobet will increase their offerings, by adding in a suite of 45 games for their players to choose from.

EMex likes it because of the real-time management back-end operation that it offers. The new software will enable them to have control not otherwise offered in a slot machine system, and it enables cross selling and synergies with Playtech’s other products that can be found both online and in mobile products.

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