Slot Machine Deal Complete

Playtech has announced that their subsidiary, Videobet, has entered into a long term licensing contract with Entretenimiento De Mexico (EMex). The three year contract will enable EMex to add Videobet’s server program to their slot machines. EMex will also be cross selling other Playtech products by offering online casino and mobile gaming to the Latin American market.

These steps are truly unprecedented for the casino group, and a first for any Mexican casino group. EMex is currently the largest video slot machine operator in the Mexican market. The group has more than four thousand slot machines, as well as more than 180,000 players.

Videobet will be able to assist EMex on their goal of bringing more slot machine options to their customers, as they just released their new product that has 45 games in August. Between the two companies, and the promotion of the third, the Latin American slot machine market could become saturated with their products.

Playtech is incredibly excited about the deal as it allows them to open up another market for the company, while strengthening their land based offerings. They said that by diversifying what they already offer, they can increase their customer loyalty to slot machines and the market.

Back to Monthly Archive // Main Slot Machine News Index