Ladbrokes Joins Slot Machine Company

Since the Spanish slot machine market is currently valued at around €29bn is would only make sense that companies would start to attempt to infiltrate it from the outside. Ladbrokes is one of those companies – they have joined forces with Cirsa Slot Corporation SL, which is a division of Circa Corporation. They are planning on starting a sports betting business in Spain, and they are going to draw on their knowledge of slot machines and other types of betting to do it.

Cirsa currently owns about 9% of the Spanish slot machine market, so they are already established as a player in the field. They have slot machine casinos, arcades, bingo halls, etc. all throughout Spain – and now are looking to do something else that is still related.

They are going to start applying for the betting licenses that they have to have in Madrid, as a law was passed last month that said any sort of slot machines, betting shops, etc. need to have a license to operate. They are also looking at other areas of Spain that might not currently have slot machines.

Ladbrokes is pleased by the venture as they had been trying to move forward internationally and were having problems doing so. With this pairing of them with the slot machine company, they have the perfect in to a country that Cirsa has already established themselves in. Ladbrokes brings in the knowledge of betting, and Cirsa brings in slot machine experience with betting as well as knowledge of the culture of the country.

Because sports’ betting has become so popular in Spain, this is the right time for the two companies to act on it. They are not the first to enter into this; William Hill recently sidled up to Codere – a Spanish company that operates more than 30,000 slot machines across Spain.

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