Andrew Windsor Knows His Jackpots

Andrew Windsor is a man who knows what he likes and knows what he knows. He is the current director of e-commerce at SMG and tells a great story about how he once played backgammon with Omar Sharif at the Monte Carlo Casino when he was 18. However, that could not prepare him for the life he was to lead.

It did give him a love of casinos that has stayed with him today, however. Once done with showing tourists the Monte Carlo Casino, he moved on to being a house backgammon player at a local casino near the University of Manchester. He made good money, but is very happy with the move to SMG instead.

But how does a casino lover end up working with television ratings and advertising revenues, and what did Windsor know about turning it all around. Well, for starters, you have to take a gamble and hope that things will work, and no one is better suited for taking on a gamble than Andrew Windsor.

He parlayed his interest into online casinos for the company, and now they have more than 200,000 monthly users – many of whom don’t even really play they just come to talk to other people. If they win, it is just an added bonus. The company is still wondering what to make of the move as they feel they are a gaming company, not really a gambling company. They are also trying to get a more journalistic flavor, and have yet to marry the two extremes.

When people log on now, they are getting a mixture of the two and so far it seems to be working. Their new Chief Executive, Rob Woodward, may not like the way it is going, it remains to be seen – but if you ask Windsor, he is only getting started.

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