Hard Rock Sees Numbers Go Down 

The Hard Rock Casino and Hotel in Las Vegas, Nevada is not happy with the way their numbers have been going. They have recently seen their lowest slot machine and gaming revenues since 2004, and they are less than pleased. The casino had opened new rooms this year as well as started offering new amenities to their players, in hopes that this would increase the amount of people that would come and would result in an increase in revenue. However, this was not to be the case.  

They saw their net revenues decrease 1.7%, going down to $161.5 million from $164.3 million for the year before. They said that their hotel revenues had gone down 10.1% and their slot machine and gambling revenues had gone down 18.3%. This was in spite of all of the additional things that they had added like a larger concert venue, a larger hotel, and promotions galore for their slot machines and gaming tables. 

They said that they know that it is the economy that is doing it, but it still hurts when you are looking at your bottom line. They had increased their staff – which would account for part of their revenue issues – with the number of people on call almost double what it was the year before.  

The slot machine casino is also looking for a new top executive replacement after Randy Kwasniewski took his own life earlier this month. CEO Fred Kleisner is currently handling it, but only as a temporary fix.