Hard Rock Looking at Atlantic City 

Hard Rock International is considering bringing their slot machines to town – Atlantic City’s town that is. They have been looking into building a casino hotel in Atlantic City after New Jersey Senator Jim Whelan introduced new legislation. This new legislation would allow for smaller casinos with less than 20,000 square feet to come in. They must have less than 200 rooms, and they must have the ability to expand if need be. Whelan thinks that they will get more companies looking to come in if they are not required to build such a large hotel and casino – like the ones that they are currently required to build. 

Hard Rock says that they would first spend about $300 million to build the first phase of the casino. This does not include the land that they would have to purchase. They would put the casino at the corner of Albany Avenue and the Boardwalk. They said that the new legislation makes it a much more attractive place to bring slot machines to because it would be much easier for a smaller casino company to compete. Right now they say that it is just not possible for them to take on something like that. 

They said that they are excited by the idea of being in the country’s second largest gambling hot spot, and that they know that there are a lot of casinos having problems right now but they think that this is going to change. They think that they could do very well there.