eTICKET Slot Machines Coming to Atlantic City

Bally Technologies, Inc. has announced that they signed a deal with Trump Entertainment Resorts Inc. for the Bally eTICKET system to be installed in their slot machine casinos in Atlantic City. Bally Power Promotions, Bally Power Winners, and Bally eTICKET will replace the existing two-wire ticket-in/ticket-out systems that are currently at three Atlantic City casinos. The system will affect more than 8,000 slot machines.

Trump Entertainment Resorts is having the new technology put into the slot machines at Trump Taj Mahal, Trump Marina, and Trump Plaza. Each of the sections of the slot machine technology will add a different element to the player’s experience. Bally Power Promotions will allow Trump to offer downloadable slot machine credits. Bally Power Winners will allow Trump to offer custom random progressive jackpots across all of its slot machine floors.

Bally now has more than 200,000 slot machines worldwide using their eTICKET technology. Bally already has over 345,000 slot machines running worldwide, as well as 652 casino, bingo, Class II, etc. locations over the world. "We are now moving toward a 100-percent market-share position in Atlantic City with our single-wire ticketing [slot machine] technology by replacing previous two-wire ticketing systems," said Tom Reilly, Vice President, Eastern Region System Sales for Bally. "This consolidates accounting into the Bally SMS system, subsequently increasing customer-service levels while at the same time providing an enhanced level of operational efficiencies that couldn't be achieved with a separate [slot machine] ticketing system."

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