One Slot Machine Hits, Everybody Wins

Slot machine manufacturers are constantly trying to keep their customers happy – and they should. Slot machines are a nine billion dollar industry annually in Las Vegas alone. If clients start getting bored with their slot machines, they will start losing the majority of their income. Last week at the industry’s annual trade show, it was obvious that the time to think outside of the box had come.

Paul Oneile, CEO of Aristocrat Technologies said, "I think the whole industry has to look at ways of making the industry more interactive. I think there will be much more communal playing -- it adds to the overall excitement."

He of course is talking about community gambling, or communal slot machines. Several people play in a bank of slot machines and they are all playing to win – as usual. However, this is different from regular slot machines for these people are playing to win for themselves and everyone else. They are all working toward one of their slot machines hitting so that everyone can win – as everyone shares in the profits.

"The interest was incredible," said Ed Rogich, VP of Marketing at International Gaming Technologies. "The spectator value really makes it a fun draw."

IGT offers Indiana Jones themed multiplayer slot machines, while WMS Industries is offering the Monopoly Big Event Communal Slot Product.

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