Slot Machines Changing with Demand

The Global Gaming Expo in Las Vegas is one way for slot machine manufacturers to show off their new machines; in fact, it is probably the best way for them to do it. The slot machine industry’s leading manufacturers get together to talk styles and changes in the way things are done, and to show how the slot machine industry is ever changing with the demand of their customers.

This year there were hand-held and wireless gaming devices, server based slot machines, downloadable slot machines, and electronic table games. Mark Yoseloff, Chariman of Shuffle Master, said that although there are plenty of slot machine choices, it ultimately comes down to what the consumer chooses to play. "As much as we think we can predict, we always can't predict correctly," Yoseloff said. "My company is investing in a number of initiatives. Obviously, we're hopeful they can all be successful. Realistically, some will be more successful than others. But if you don't venture and make the investment, certainly nothing new will come to market."

The discussion ultimately wound its way around to the expansion of slot machines and gambling in Macau. Table gaming is already very popular over there, and the casinos are still trying to find out what the most popular slot machines will turn out to be. More than 90% of the revenue from Macau is currently coming from the table games and normally slot machines supply the majority of the revenue. They know that if they could just figure out which slot machines will catch on, that the amount of revenue that will be coming from Macau will at least double.

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